Post by samiul22522 on Oct 27, 2024 23:41:45 GMT -7
We have news. Bad news and good news. First the bad news: If you're thinking of designing a Black Friday campaign, you're late. The good news: We're going to give you a series of tips so you never get caught out again.
Why do we say it's too late to create a Black Friday campaign? Because it's not about adding a banner with offers on your website's home page; nor about sending a newsletter based on products and discounts; nor about activating ads on social networks to announce your offers... It's about designing a campaign from scratch that integrates all your online marketing channels under a single creative.
Photo by NeONBRAND on Unsplash
When and where do we start?
If a consistent Christmas campaign mobile app development service has to be prepared in the summer, a Black Friday campaign has to be thought out and proposed in September so that the strategy can be designed and prepared between October and early November. Does that seem too early? If we want to be prepared and for the effort invested to be worthwhile; that is, to have a good ROI, these are the times you should manage. There is no magic in online marketing.
"If a substantial Christmas campaign has to be prepared in the summer, a campaign dedicated to Black Friday has to be thought out and proposed in September."
Black Friday and Cyber Monday
First of all, it's not just about the famous Black Friday, keep in mind that the following Monday is Cyber Monday; and yes, they have to be two different campaigns, but they must be interconnected.
Tips to sell more (and better) on Black Friday
1- Your audience
Create key segmentations. Always keep in mind how users behave on your website and what type of user base you have. We recommend campaigns based on users who have visited your clothing/gardening tools page in the last 30/60 days, for example; or who have added a product to their cart but have not completed the purchase.
2- Surprise. Long live creativity!
Design a flashy, attractive, fun, etc. campaign that stands out from your competition. Use the classic advertising approach: Get attention. And start warming up the field. Don't wait until three days before to put all the artillery in motion. Start giving clues.
3- Don't forget the sales funnel (ever)
During Black Friday you can't forget the three essential steps of any campaign: Awareness, Sales, Remarketing. Starting from your campaign idea, create creatives and copies for each stage of the sales process, and distribute the investment. In the weeks before, allocate more budget to awareness than to sales, and little by little, you start to invest the figures; until you reach a proportionally greater investment in sales than in awareness.
4- It’s not all about price
Yes, you heard right, be creative and don’t just focus on offering promotions or huge discounts. Remember that you can’t fight against Amazon or the big online retailers, so come up with another resource, other than free shipping. Ideas: A discount voucher for the next purchase, an original gift, donating part of the profits to a charity campaign, participating in a unique draw, etc…
5- Check your server
Can you imagine being so successful that your server crashes? Yes, this can happen; so check its capacity and avoid the hosting crashes so typical of Black Friday…
6- Check your website
Do a web audit and check that everything in your e-commerce works correctly. Look at the product sheets: Does everything look good? Are the copies understood? Do all the links on the website work correctly? Is the purchase process simple? etc.
7- Work with landing pages
If you can, prepare one or more landing pages focused on campaign creativity. They will help you focus sales and activate cross-selling strategies. They will also help you work on good SEO.
8- Measure the results
This is the only way to know if the campaign has been a success or if you have had pain points. And it will be your basis for next year's Black Friday campaign.
Photo by Campaign Creators on Unsplash
In short, take note of all our tips and plan ahead. However, if you want to set up a last-minute strategy for Black Friday, contact us, we can certainly set up an express campaign.
Why do we say it's too late to create a Black Friday campaign? Because it's not about adding a banner with offers on your website's home page; nor about sending a newsletter based on products and discounts; nor about activating ads on social networks to announce your offers... It's about designing a campaign from scratch that integrates all your online marketing channels under a single creative.
Photo by NeONBRAND on Unsplash
When and where do we start?
If a consistent Christmas campaign mobile app development service has to be prepared in the summer, a Black Friday campaign has to be thought out and proposed in September so that the strategy can be designed and prepared between October and early November. Does that seem too early? If we want to be prepared and for the effort invested to be worthwhile; that is, to have a good ROI, these are the times you should manage. There is no magic in online marketing.
"If a substantial Christmas campaign has to be prepared in the summer, a campaign dedicated to Black Friday has to be thought out and proposed in September."
Black Friday and Cyber Monday
First of all, it's not just about the famous Black Friday, keep in mind that the following Monday is Cyber Monday; and yes, they have to be two different campaigns, but they must be interconnected.
Tips to sell more (and better) on Black Friday
1- Your audience
Create key segmentations. Always keep in mind how users behave on your website and what type of user base you have. We recommend campaigns based on users who have visited your clothing/gardening tools page in the last 30/60 days, for example; or who have added a product to their cart but have not completed the purchase.
2- Surprise. Long live creativity!
Design a flashy, attractive, fun, etc. campaign that stands out from your competition. Use the classic advertising approach: Get attention. And start warming up the field. Don't wait until three days before to put all the artillery in motion. Start giving clues.
3- Don't forget the sales funnel (ever)
During Black Friday you can't forget the three essential steps of any campaign: Awareness, Sales, Remarketing. Starting from your campaign idea, create creatives and copies for each stage of the sales process, and distribute the investment. In the weeks before, allocate more budget to awareness than to sales, and little by little, you start to invest the figures; until you reach a proportionally greater investment in sales than in awareness.
4- It’s not all about price
Yes, you heard right, be creative and don’t just focus on offering promotions or huge discounts. Remember that you can’t fight against Amazon or the big online retailers, so come up with another resource, other than free shipping. Ideas: A discount voucher for the next purchase, an original gift, donating part of the profits to a charity campaign, participating in a unique draw, etc…
5- Check your server
Can you imagine being so successful that your server crashes? Yes, this can happen; so check its capacity and avoid the hosting crashes so typical of Black Friday…
6- Check your website
Do a web audit and check that everything in your e-commerce works correctly. Look at the product sheets: Does everything look good? Are the copies understood? Do all the links on the website work correctly? Is the purchase process simple? etc.
7- Work with landing pages
If you can, prepare one or more landing pages focused on campaign creativity. They will help you focus sales and activate cross-selling strategies. They will also help you work on good SEO.
8- Measure the results
This is the only way to know if the campaign has been a success or if you have had pain points. And it will be your basis for next year's Black Friday campaign.
Photo by Campaign Creators on Unsplash
In short, take note of all our tips and plan ahead. However, if you want to set up a last-minute strategy for Black Friday, contact us, we can certainly set up an express campaign.