Post by bitheerani11223 on Oct 26, 2024 3:23:35 GMT -7
Do you already have your WordPress blog ? Are you ready to publish your first article, but don't know where to start? It's no use having everything ready if you don't follow some copywriting techniques . Your goal now is not only to write quality content on your blog, but to have this content appear in the main search engines .
How to start writing quality content for your blog?
A blog is an essential part of a good content marketing strategy . It is a great way to connect with your audience , especially if you choose the right topics. I recommend that you share the articles you publish on your blog on your social networks through a link or a CTA (call to action) . You can do this directly in the feed or in Facebook and Instagram stories , so that you invite the user to access your page.
In order to write quality content for your blog, you need to use persuasive writing , but social media marketing service without resorting to advertising . That is, write in such a way that you invite the user to stay on the page and read the post until the end, but without making it sound like you are trying to sell them your product or service . For that, you already have a marketing strategy.
Choose topics based on your customers' search intent
The purpose of your blog is to inform your clients (or potential clients) about a specific topic or to provide more information about it. For example, if you have a marketing agency, you can use your blog to tell everything related to this topic; the same goes if you have a gym: write on the blog everything about training, exercises, etc., emphasizing that you offer this service and that, basically, you could have the solution to your readers' problems.
To write quality content for your blog, you need to master SEO . That is, optimize your content in such a way that when a user searches on Google, your site appears in the first results. It is not enough to be a great writer, because content marketing does not seek poetic writing, but commercial writing . I will tell you how to do it!
The choice of the topic
The first step is to choose a topic that, of course, is in line with your brand, product or service. You are not going to write something on the blog that is not related to your business. But, in addition, it is essential not to cannibalize content. What does this mean? You cannot write twice about the same topic. For example, if you write about “What are the best hostings for WordPress?” , you cannot write, months later, an identical article that uses the same keywords . What you can do is expand and update the information.
Also, if you have a pillar page about “WordPress Hosting”, you can’t, again, write using the same keywords. All the content you create should be around that topic, but from different perspectives .
How to search for the keyword?
I always say that the best tool for searching for keywords is SEMrush . Before you dive into the search for the perfect keyword, it is essential that you know your audience and know what their search intention is . At this point, you should have already done the work, that is, you should have already segmented your audience and know your main competitors . This will make all the work easier when it comes to writing quality content for your blog.
Why? Because if you know what your audience wants to read , you already have the topic and it is easier to find the right keyword. There is no point in publishing a post with interesting information if your audience is not interested in this topic.
To write quality content on your blog, you need to use multimedia resources.
Now it's time to go to SEMrush and do the keyword search. SEMrush makes things very easy for you and has a specific tool ( Keyword Magic Tool ) in which you can filter by geographic location. In addition, it shows you the search volume for those words and tells you whether or not you are easy to position . On the other hand, you have the option of choosing longtail keywords (longer keywords) that you can insert throughout the text to complement the writing and achieve a higher position.
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Writing quality content for your blog: Pay attention to SEO!
You already have the topic and the keyword , it's time to write. If you have a blog on WordPress , which I recommend, things get even easier. This platform offers Yoast SEO , a search engine optimization tool that I advise you to install as soon as possible. Why? Because it has different parameters that you must cover to optimize the SEO.
Yoast SEO offers you two sections: SEO itself and readability . One cannot exist without the other. As part of SEO we find the keyword and its use throughout the text; depending on the length of the article, the keyword must appear a certain number of times . Be careful! It is not just a matter of adding the keyword just for the sake of it, you must introduce it naturally . Why? If it is forced, it affects readability.
SEO also includes internal and external links , as well as the title and subtitles . In the case of subtitles, it is best to include the keyword or synonyms of the same (at least in two H2 or H3 subtitles). The title is a bit more complex: ideally the keyword should appear at the beginning.