Post by account_disabled on Oct 24, 2023 21:29:34 GMT -7
Long-form content provides more value and comprehensive information than shorter posts. This gives the reader the feeling that they can really move forward with, for example, a marketing strategy (to stay close to home) or with SEO. To be clear: long-form content is text of more than a thousand words . It can be a blog, but also a white paper , testimonial or an e-book. Hubspot and Neil Patel, are examples of websites that share a lot of long-form content.
Can website visitors handle long-form content? According to Julian Shapiro of Demand Curve , we should no longer look at the attention span, but at the 'consideration span'. Content must immediately grab the reader's attention, otherwise they photo editor will drop out. So you have to get to the point almost immediately and entice the reader to keep reading. By sharing in-depth and informative articles, you strengthen your expert status. As a result, website visitors will return faster if they want to know more about the topics you write about.
It is therefore important that you always write from the same themes that suit your business, so that website visitors know what to expect from you. Also read: Learning? 19 inspiring podcasts about (content) marketing Long form content on Google Another reason why long-form content has been getting a lot of attention lately is because it can help with your visibility on Google. The number of words you write may not be a ranking factor, but according to Backlinko , the time someone spends on your web page does influence its visibility. Search engines look at 'time spent on page.
Can website visitors handle long-form content? According to Julian Shapiro of Demand Curve , we should no longer look at the attention span, but at the 'consideration span'. Content must immediately grab the reader's attention, otherwise they photo editor will drop out. So you have to get to the point almost immediately and entice the reader to keep reading. By sharing in-depth and informative articles, you strengthen your expert status. As a result, website visitors will return faster if they want to know more about the topics you write about.
It is therefore important that you always write from the same themes that suit your business, so that website visitors know what to expect from you. Also read: Learning? 19 inspiring podcasts about (content) marketing Long form content on Google Another reason why long-form content has been getting a lot of attention lately is because it can help with your visibility on Google. The number of words you write may not be a ranking factor, but according to Backlinko , the time someone spends on your web page does influence its visibility. Search engines look at 'time spent on page.